Data privacy

Information about the newsletter and consent

With the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information on yoga vacation, yoga further education programs, and yoga teacher training courses (this may in particular include references to blog posts, lectures or workshops, our services or online presence).

Double opt-in and logging

The registration for our newsletter takes place in a so-called double opt-in procedure. After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with third-party e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Similarly, the changes to your data stored with MailChimp will be logged.

Use of the email marketing service provider "MailChimp"

The newsletter is distributed via "MailChimp", a newsletter shipping platform of Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA.

The e-mail addresses of our Newsletter recipients, as well as their other information described herein, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletters on our behalf. Furthermore, MailChimp may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for economic purposes, to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or to pass them on to third parties.

We rely on the reliability, IT and data security of MailChimp. MailChimp is certified under the US-EU "Privacy Shield" and is committed to complying with EU data protection requirements. Furthermore, we have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp pledges to protect the data of our users, to process it in accordance with its privacy policy on our behalf and, in particular, not to disclose it to third parties. The privacy policy of MailChimp can be viewed here.

To sign up for the newsletter, it is sufficient to enter your e-mail address.
Optionally, we ask you to provide your first and last name. This information is only used to personalize the newsletter. We also ask you optionally to indicate your country and your interests. We only use this information to adapt the content of the newsletter to the interests of our readers.

Statistical survey and analyses

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times.

Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our desire nor that of MailChimp to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online call and data management

There are cases in which we direct the newsletter recipients to the MailChimp websites. For example, our newsletters contain a link that allows newsletter recipients to retrieve newsletters online (for example, in the case of display problems in the e-mail program). Furthermore, newsletter recipients can store their data, such as correct the e-mail address later. Similarly, the privacy policy of MailChimp is only available on their page.

In this context, we pointed out that on the websites of MailChimp cookies are used and thus personal data processed by MailChimp, their partners and service providers used (for example, Google Analytics). We have no influence on this data collection. For more information, see the privacy policy of MailChimp. Please also refer to the possibility of objecting to the data collection for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European area).

Termination / Revocation

You can terminate the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to sending it via MailChimp and the statistical analyses will lapse. A separate revocation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.

A link to cancel the newsletter can be found at the end of each newsletter.

Legal basis: General Data Protection Regulation

In accordance with the provisions of the General Data Protection Regulation (GDPR), which will apply from 25 May 2018, we inform you that the consent to the sending of e-mail addresses is in accordance with Art. 6 para. 1 lit. a, 7 GDPR and § 7 (2) no. 3 and (3) UWG (Law against Unfair Competition). The use of the mail service provider MailChimp, carrying out the statistical surveys and analyses as well as logging the registration process, are based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our non-profit interests and the expectations of our users.

We further point out that you can object to the future processing of your personal data at any time, in accordance with the statutory requirements of Art. 21 GDPR. The objection may in particular be made against processing for direct marketing purposes.